Restaurant Concept, Locations, & Designs

Treepod Dining, Koh Kood, Thailand

Concept:

• The inspiration was come from the free spirited nature of childhood.
• Comfortably seated in a bamboo pod.
• Food and beverages are delivered via the zip-line acrobatics of your personal waiter.

Market:

• In-house guests from Soneva Kiri.
• Guests whom want to experience dining at a three-pod which located 15 feet above the ground at the resort in the Koh Kood rain-forest with views of the ocean.

Change & Modified A New Concept:

• As there is no Treepod Dining in Malaysia yet, bring over the concept of Treepod dining to Malaysia is not a bad idea. 
• The new location will be Teluk Bahang as there is beach, forest and so on.

Sequence of The Development of The Restaurant:

Location Plays Significant Role in Development of the Restaurant:

Kinds & Characteristics of Restaurant

Types of restaurants

1. Family Style Dining Restaurant
2. Fine Dining Restaurant
3. Fast Food/Quick Service Restaurant
4. Buffet Restaurant
5. Theme Restaurant
6. Pop Out Restaurant
7. Coffee Shop
8. Franchised Restaurant
9. Bakery Cafe
10. Seafood Restaurant
11. Dhaba

1. Family Style Dining Restaurant
Characteristics:

Moderately priced menu

Table service, rather than counter service

Full bar, usually separate from the dining room

Advantages:

• Relaxed atmosphere 
• Family-style menus can have better food cost than a traditional menu
• Help themselves to as much or as little of each dish as they want

Disadvantages:

• Will be passing large platters of food around a table, so family style meals definitely have the potential to get very messy.

Example of family style dining: Khunthai Restaurant

2. Fine Dining Restaurant
Characteristics:

• Expensive and leisurely
• Low turnover rate
• Rules for diners, such as dress code
• Customers mostly dine on special occasions or business relation

Advantages:

• Customer service goes above and beyond
• Won't have any wasted food with these meals, since plates are pre-portioned

Disadvantages:

• Most expensive dining option
• Takes longer dining time than usual

Example of fine dining restaurant: Farquhar Mansion 

3. Fast Food/ Quick Service Restaurant
Characteristics:

• Speed service
• Low cost
• High-tech food service equipment

Advantages:

• Convenient
• Save time
• Offer on the go meals
• Cheap

Disadvantages:

Example of Fast Food/Quick Service Restaurant : Mc Donald's

4. Buffet Restaurant

Characteristics:

• Foods are arranged on tables. 
• Guests usually move along the buffet line and serve themselves. 

Advantages:

• Offer a large variety of food in sizeable amounts
• Encourage guests to be mobile and walk around, they will have ample opportunities to mingle with each other.

Disadvantages:

• Get hectic if too many people go up to get food at once.
• The owner has to provide large meals and will lose if it turns out that there are not many buyers coming

Example of Buffet Restaurant: Three Sixty Revolving Restaurant

5. Theme Restaurant

Characteristics:

• Built around emphasizing fun and fantasy.
• Major tourist attractions

Advantages:

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Disadvantages:

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6. Pop Out Restaurant

Characteristics:

• also called supper clubs
• Temporary restaurant

Advantages:

• It's a relatively inexpensive way for a chef to get their name out and start getting people familiar with their work or helping them to establish themselves in a new area.
• It's also an inexpensive way to do a "test kitchen" of sorts that is detached from a established restaurant.New menu items can be introduced and experimented with while keeping them disassociated from the restaurant until there is certainty that they will work.
• Chefs from different restaurants can cook together, which is not only great for a one-off event that patrons get really excited about, but also provides them with an opportunity to share some knowledge and technique.

Disadvantages:

• Not great money-making operations.

Example of Pop Out restaurant.

7. Coffee Shop

Characteristics:

• Originally created based on Italian bars.
• Modified to include wider variety of beverages.
• Meet the taste of consumers.

Advantages:

• Profit
• Being a part of community.
• Create the lifestyle you want.

Disadvantages:

• Time consuming.
• Hiring task is difficult.

Example of coffee shop: Maoz Cafe

8. Franchised Restaurant

Characteristics:

• Restaurant format, including building design, menu & marketing plan have already been tested in the marketplace.
• Training is provided.
• Marketing & management support is available.

Advantages:

• The opportunity of the company grow faster.
• Company's management has more time to focus on product, operation research and less execution.

Disadvantages:

• The company having less control over management.

Example of frachised restaurant: Burger King.

9. Bakery Cafe

Characteristics:

• Different than a bakery in that they serve soups, salads and sandwiches.
• Many bake off goods that are prepared elsewhere or do final proofing after receiving goods.

Advantages:

• High traffic location can make for easy profit.
• There is a need for niche bakeries.

Disadvantages:

• Profit margin are often quite small.
• The working hours are not always so friendly.

Example of bakery cafe: Lavish.

10. Seafood restaurant

Characteristics:

• Specialise in seafood cuisine  and seafood dishes. 
• The concept may focus upon the preparation and service of fresh seafood (as opposed to frozen products).

Advantages:

• Acquired seafood restaurants should be profitable right out of the gate; they should also be capable of demonstrating a loyal customer base, brand identity and operational efficiency.

Disadvantages:

• Seafood restaurant acquisitions can be difficult to adapt to your unique business philosophy.

Example of seafood restaurant: Ah Keat Seafood Restaurant.

11. Dhaba

Characteristics:

• Roadside food stall found on the roadsides of a city.
• Specializes in the city’s local foods, serving a variety of dishes, which are freshly prepared.

Advantages:

• Cheap and Convenient
• Easy to find food
• Various choices

Disadvantages:

• Lack of quality
• Hygiene problem

Example of Dhaba: Chai Leng Park Food Street